Sense & Sensitivity: Why Fragrances Trigger Emotions

You probably know what your favorite scent is, but do you know why? It may have more to do with emotions and memories than simple preference. Because our olfactory bulb—the part of the brain that processes scents—is so closely linked to where memories and emotions are stored, it’s not uncommon for a whiff of something to come loaded with vivid feelings. And naturally, we end up favoring scents that bring back the best memories, whether we do it consciously or not.

Take your favorite shampoo, for example. Do you love the Coconut because it reminds you of childhood summers on the beach? Or the Green Apple & Ginger because grandma made a delicious pie?

Even if the origins of your favorite scents are cloaked in mystery, one thing’s for sure—we all perceive fragrance differently. We’ve had fans swoon over the smell of Tea Tree Oil while others say its many benefits make up for its scent, and our Fragrance-Free Hair Care is a big hit with those who’d rather smell nothing at all!

Take a Deep Breath
Personal feelings aside, scents take on a whole new meaning when used in aromatherapy. The use of essential oils for therapeutic purposes is an ancient practice adopted by the Chinese, Indians, Egyptians, Greeks and Romans thousands of years ago. Some oils, like tea tree and jojoba, are known for their physical benefits of helping deal with problem skin and soothe dry skin, while others, like lavender oil, are popular for their calming, anti-stress effects.

The beauty of aromatherapy is its diversity, not just in the oils but in how you can enjoy their benefits. Breathe in the soothing effects of eucalyptus oil mixed with jojoba as you get it massaged into your skin for an ultra-relaxing experience, or try peppermint or tea tree for an energy boost on a long day.

Whatever you choose, remember it’s never a bad idea to slow things down and stop to smell the roses!

Your turn: What’s your favorite DE scent? Why do you think that is?